Here it is! One month after Valentine’s Day, March 14th is celebrated in Japan as White Day (ホワイトデー) or even Marshmallow Day because marshmallows are white…get it?!
So how did White Day come to be? Track back to my post about Japanese Valentine’s customs before you read on.
White Day was first brought to the spotlight in 1978. A confectionary maker in Fukuoka, Japan questioned why there was no “response” by the men who were given honmei-choco (本命チョコ) and suggested that a good gift would be marshmallows. The official name, “White Day,” was later coined and white chocolate is the preferred White Day gift in keeping with the theme, although other gifts are equally acceptable.
Guys! Consider this your reminder that White Day is around the corner. Even if you don’t live Japan, but possibly struck out on Valentine’s Day, here is a fun and different way to make it up to your special lady.
Good luck everyone! Ladies may you receive plenty of white chocolate and marshmallows.
HAPPY WHITE DAY!